Swatch
Internet Time
The new global concept of time by Swatch!
No time zones, no geographical differences, no boarders, no limits with the new Swatch beat!
Swatch divided the current 24hours/day into 1000 units (=beats). Therefore 1 beat equals 1 minute 26,4 seconds. The Internet day starts at midnight wintertime in Biel (UTC +1). It is the same time all over the whole world.
You can make your certain chat appointment on the Internet at a certain (Swatch) beat. Everybody talks about the same beat, no matter what time of day it is in their countries.
Further Reading
Swatch
Frank Edwards
Full details at
Greenwich Book
Official Swatch website
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